Go-to-market consulting · Seattle | miami

Operator-led leadership that turns strategy into revenue growth.

BC Global Partners provides hands-on leadership and fractional go-to-market operators across the full commercial engine, built on decades of experience scaling revenue at the world's most successful technology companies and consumer businesses.

Leadership experience from Microsoft · Google Cloud · Amazon Web Services · LinkedIn

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Who we help

We are brought in at moments that decide the next stage of growth

Building the first function

Founders and early-stage teams who need a proven marketing, sales, or operational process, pipeline discipline and the first hires.

Leadership transitions

Companies that need an interim sales or revenue leader to keep the team steady and the forecast on track.

New products and AI launches

Teams taking a new or AI-powered offer to market, from positioning and pricing to the first lighthouse customers.

Private equity value creation

Portfolio companies that need predictable growth, sharper forecasting and a commercial plan investors can trust.

Why BC Global Partners

Operators who have owned the number

We don't advise from the sidelines. We have built, scaled and transformed revenue engines inside the world's leading technology and consumer companies, and we bring that same hands-on leadership to yours.

We've owned the outcome

Our leadership has carried profit and loss for more than $11 billion in annual revenue and built a business from first sale to $1 billion. We know what it takes because we have been accountable for it.

We've seen AI from every side

We have sold AI and cloud transformation, built with it, and coached leaders through it. That perspective helps clients avoid expensive pilots that never become real capability.

Hands-on, then hand-off

We work inside your team, running pipeline reviews, coaching sellers and closing alongside you. Then we leave behind a written playbook so results continue after we step back.

Senior attention, full-team depth

Every engagement is led by a senior operator, with marketing and specialist support available as you need it, and without the overhead of a large firm.

Services

Strategy and execution across the commercial engine

Fractional and interim leadership

For leadership transitions and companies building their first marketing, sales and operations function

Go-to-market strategy and AI commercialization

For new products, pivots and market entry

Revenue operations and forecasting

For boards and investors who need visibility

Sales and partner enablement

For teams selling on Day 1 to complex, committee-driven buyers

Channel and partner ecosystems

For companies scaling through resellers, integrators and marketplaces

Executive coaching and organizational design

For leadership teams in growth or transition

How we work

Three ways to engage

Every engagement is led by experienced team leads, with a services team of expert specialists available to add capacity when the work calls for it.

Ongoing

Fractional leadership

Embedded part-time leadership with clear operating rhythm and measurable milestones.

  • Strategic planning and business model shifts
  • Team coaching and hiring support
  • Written transition plan at handoff with measurable performance milestones
Defined scope

Go-to-market sprint

A focused project that delivers a working go-to-market foundation in weeks, not quarters.

  • Target Customer profiles with messaging and positioning
  • Commercial offers and pricing
  • Training and Enablement
Monthly

Advisory and board

A senior operator in your corner for strategy, investor conversations and key commercial decisions.

  • Board and investor preparation
  • Go-to-market and pricing reviews
  • Executive sounding board

Sample Process:  How an engagement runs

  1. DiagnoseWeeks 1 to 2: pipeline, forecast, team and go-to-market review with clear findings.
  2. DesignWeeks 3 to 6: priorities, operating rhythm, offers and a plan with agreed milestones.
  3. RunHands-on execution alongside your team: deal reviews, coaching and co-selling.
  4. Hand offA written playbook and transition plan so results continue after we step back.
Selected work

Recent engagements

Early-stage AI agent trust platformBoard advisory

Go-to-market foundation for regulated financial services

Built the ideal customer profile, a five-role buying committee map, competitive positioning and sales materials for entry into European and British financial services.

Zero to onePositioningEnablement
Consumer products companyLeadership effectiveness

Organizational assessment and executive coaching

Scoped and delivered an organizational assessment and executive coaching program for the operating leadership team.

Organizational designExecutive coaching
Consumer Wellness AppConsumer AI app, founder-led venture

From concept to beta for a bootstrapped consumer app

Took a Gen Z stress-relief app from idea to beta: defined the product and AI-powered experience, set freemium pricing with a $2.99 monthly subscription built to protect viral growth, and built a capital-efficient plan using contract developers instead of venture funding.

Zero to onePricing and packagingAI product
Where the experience comes from

Our work draws on more than 20 years of commercial leadership at Microsoft, Google Cloud, Amazon Web Services, Dropbox and LinkedIn. That experience spans leading the shift to cloud, defining new business models and implementing AI-first operations.

About

The people who lead the work

Maria Groeschel, Founder and President of BC Global Partners

Maria Groeschel

Founder and President

Maria has spent more than 20 years building and scaling commercial engines at Microsoft, Google Cloud, Amazon Web Services, LinkedIn and Dropbox. She has taken businesses from first sale to $1 billion, led sales organizations of up to 200 people, and guided major shifts to cloud, subscription and AI-first models.

She founded BC Global Partners to bring that operating experience to growth-stage and private equity-backed companies as a fractional leader, advisor and coach. Her focus is simple: turn strategy into a revenue engine the team can run, and leave behind a playbook that keeps working after the engagement ends.

Amy Agramonte, Senior Advisor at BC Global Partners

Amy Agramonte

Senior Advisor

Amy steps into companies as a trusted, hands-on extension of their marketing team, offering strategic leadership, creative execution and fresh perspective to help brands grow, adapt and thrive.

She is often the missing link for companies that need someone to own marketing, freeing up executives, sales teams and business owners who have been managing it by default. Whether a client needs someone to lead, support, optimize or simply get marketing unstuck, Amy jumps in and makes an immediate impact.

Based in
Seattle and Miami, serving clients in the United States and Europe
Engagements
Fractional, project and advisory
Team
A bench of senior go-to-market, revenue operations and enablement specialists available to scale with each engagement
Sectors
Cloud, software, AI, financial services and consumer products
Contact

Let's talk about your next stage of growth.

Tell us where your business is today and where you want it to go, whether you’re launching a product, building a sales team or scaling to new customers. We will follow up within two business days.